The Independent Digital Marketing Assessment that adds insight to Traditional Valuations.
Subscribe
what gets missed, what gets measured, and why it matters.
NetAppraise
Independent digital marketing assessments for business transactions and agency/in-house reviews.
Helping you make informed decisions without the noise of sales pitches or conflicts of interest.
The Digital Asset Value Index (DAVI)
Where traditional valuations end, the DAVI begins
Traditional business valuations account for plant, equipment, property and financial statements. They rarely account for the digital infrastructure that increasingly drives revenue, reduces acquisition costs, and determines whether a business can scale after a transaction.
The Digital Asset Value Index (DAVI) was built to sit alongside traditional valuations - providing an additional assessment layer that broader financial statements don’t reach.
A structured assessment
DAVI scores your digital marketing infrastructure out of 100 across six weighted components, each with its own sub-component analysis. Every score is benchmarked against comparable businesses in your sector, so you're not just seeing a number - you're seeing where you sit relative to the market.
A complete digital asset inventory
Every DAVI report includes a documented inventory of your digital assets - a structured record of what exists, and what any buyer or successor would be acquiring.
For many businesses, it's the first time these assets have been formally captured in a single place, in language that sits naturally alongside existing financial and legal documentation. It provides a clear, evidenced picture of the ‘digital estate.’
Digital Marketing Performance
Independently Assessed | Objectively Informed
What we access
Customer Acquisition Systems
How you attract and convert new business. We assess channel diversification, acquisition cost efficiency, system transferability, attribution accuracy and scalability. A business dependent on a single channel carries more risk than one acquiring customers across five.
Search Visibility & Organic Performance
Your organic traffic, keyword rankings, domain authority and year-on-year growth trends. Sustainable organic acquisition is a leading indicator of long-term business health - and one of the hardest things for a buyer to rebuild from scratch.
The owned assets that compound in value over time - your website and domain authority, published content, case studies, whitepapers, and recorded material. These are genuine business assets with documented worth, yet they almost never appear on a balance sheet.
Content & Digital Asset Library
Marketing Technology & Infrastructure
The platforms, integrations and automation that underpin your digital operations. We assess platform maturity, data quality, documentation and how much of the system runs independently versus relying on specific individuals.
The quality, size and engagement levels of your opted-in contact database. We assess segmentation, consent documentation, engagement rates and integration with your marketing systems. A well-maintained database is one of the most transferable digital assets a business can hold.
Customer Database & CRM
How effectively each channel converts investment into measurable outcomes. We look at ROI by channel, trend lines, benchmark comparisons and the overall balance of your marketing spend relative to results.
Digital Channel Performance
What Our Customers Are Saying
"As a business broker, partnering with NetAppraise gives my clients confidence that every aspect of value is being captured. The reports are professional, objective, and easy for all parties to understand. It's become part of my standard service offering for businesses with significant online presence."
— Senior Business Broker - NSW
"The NetAppraise assessment revealed $250K in digital assets we hadn't been able to traditionally value. That professional documentation directly contributed to achieving our target sale price. Worth every cent."
— Manufacturing Business Owner, Sydney
"I was spending $8,000 monthly on digital marketing and kept being told 'these things take time.' NetAppraise's assessment revealed that the strategy was fundamentally flawed and execution was below professional standards. We switched agencies based on his recommendations and saw 40% better results within six months - at lower cost."
— IT Business Owner, Sydney
